Co-Founder & Chief Executive Officer · Innovate Solution
Building technology-driven businesses that connect the global travel industry.
MD Abdus Samad is the co-founder and Chief Executive Officer of Innovate Solution, the Singapore-headquartered B2B travel-technology company he co-founded in Dhaka in 2013. He leads the commercial side of the business — corporate strategy, supplier and channel partnerships, enterprise customers and international expansion — across offices in Singapore, the United Arab Emirates and Bangladesh.
MD Abdus Samad co-founded Innovate Solution in Dhaka, Bangladesh in 2013 together with Nazmus Nayeem, who leads the company's engineering as Chief Technology Officer. From the start the division of work was clear: one founder would own the technology, the other the market. Samad took the market — the customers, the commercial relationships and the decisions about where the business should grow.
For its first years the company worked as a technology provider. In 2021, by Samad's own account in a later interview, travel technology became its primary focus, and the company's flight-booking system began to grow into a full travel-technology suite under the InnoTravelTech platform. That decision shaped everything that followed: today Innovate Solution builds a twelve-product portfolio used by 6,200+ travel businesses across 40+ countries.
Samad brings more than 14 years of experience across travel technology, marketing, business development, strategic partnerships and product innovation. His work centres on helping travel businesses — agencies, online travel agencies, travel management companies, tour operators, destination management companies, Hajj and Umrah operators and travel start-ups — modernise their operations, automate manual workflows and grow on technology rather than on headcount.
His perspective is commercial rather than technical. He does not design the platform's architecture — that belongs to the CTO and the engineering organisation in Dhaka — but he decides which problems the platform must solve for the businesses that buy it, and he is accountable for whether it does.
Innovate Solution does not sell travel to the public. It sells the technology, content access and operational tooling that travel businesses use to sell to their own customers. Under Samad, every commercial conversation starts from the operator's margin, workflow and settlement rather than from a feature list: how a consolidator controls markups across a sub-agent network, how an agency reconciles supplier invoices, how an Umrah operator runs group packages that do not fit a flight-and-hotel booking model.
That operating knowledge is also why the company sells the same underlying technology in two ways. InnoTravelTech is the enterprise offering for wholesalers and larger operators that want the full stack on one platform; ReservationHub is the subscription edition for smaller agencies that want a modern booking platform without an enterprise project.
Travel technology is sold twice. A platform is only worth connecting to if it carries competitive inventory, and suppliers only commit when there is real demand flowing through it. As CEO, Samad owns both sides of that equation — the partnerships that bring supply in and the customer relationships that move it out — and the commercial strategy is built around keeping the two in balance.
Market entry follows customers rather than the other way round. New regions are opened where there is already demand from operators on the platform, or from suppliers looking for distribution into that market, and the commercial organisation decides when a market justifies its own presence.
Samad leads the relationships that connect Innovate Solution to the wider industry: airlines and NDC carriers, global distribution systems, hotel suppliers and bed banks, payment and channel partners, and the wholesale agencies that resell the platform. The company works with 72 wholesale agencies across Pakistan, the UAE, Jordan, Qatar, Italy, Australia, Canada, the Netherlands and Saudi Arabia, each of which serves its own network of sub-agencies on the platform.
On the supply side, the platform is integrated with Amadeus, Sabre and Travelport and connects to 37 NDC airlines, more than 100 low-cost carriers and over two million hotel properties. Signing and maintaining that breadth of supply — and turning it into something a new agency can use within about a week of going live — is the commercial work behind the company's growth.
Company milestones and MD Abdus Samad's individual milestones are marked separately. Company milestones were achieved by the whole Innovate Solution team under the founders' leadership.
Co-founds the company with Nazmus Nayeem in Dhaka, Bangladesh, taking responsibility for the commercial side of the business.
The company works as a technology provider. Its flight-booking system — the starting point of the later travel suite — takes shape in this period.
Travel technology becomes the company's primary focus. The flight-booking system starts expanding into a full booking and distribution suite under the InnoTravelTech platform.
The suite grows to 12 products covering booking and distribution, travel APIs, agent profitability, Umrah operations, messaging, accounting, revenue intelligence, hotel and transfer operations.
The Middle East operation opens in Ras Al Khaimah, UAE (Innovate Solution Global FZ-LLC), to serve the GCC travel-distribution market with a local presence.
Global operations and the group headquarters move to Singapore (Innovate Solution Global Pte. LTD.).
Speaks to The Bangladesh Monitor about the company's international growth, platform connectivity and why a Bangladesh-built platform competes globally.
Serving 6,200+ travel businesses in 40+ countries from three offices, with a twelve-product portfolio.
Innovate Solution today — company figures
As CEO, MD Abdus Samad is accountable for the commercial organisation of Innovate Solution and the company's direction. Platform architecture and engineering sit with the CTO.
Company direction, priorities and the commercial plan the rest of the business works to.
The sales, account-management and commercial teams across the Singapore, UAE and Bangladesh offices.
Commercial terms, content access and long-term relationships with the suppliers whose inventory runs through the platform.
Wholesale agencies, consolidators and resellers that take the platform to their own agent networks.
Senior relationships with the operators that run their business on Innovate Solution technology.
New business, renewals and the commercial models — enterprise and subscription — the company sells.
Deciding when and where a market justifies its own presence, as with the UAE in 2025 and Singapore in 2026.
Onboarding, account health and making sure a platform is still working for a customer months after it is sold.
Turning what operators struggle to sell, settle or reconcile into product priorities for the engineering team.
Partnerships beyond supply and distribution — payment, channel and technology alliances that extend what customers can do.
Engineering decides how something is built; the market decides what is worth building. Samad works alongside the Chief Technology Officer, Nazmus Nayeem, who owns the platform architecture and leads engineering, and the Chief Operating Officer, Tanveer Kazi, who runs day-to-day company operations and delivery across the three offices. Read the CTO's profile or see how company operations are organised.
The handover between them is deliberate. The commercial organisation brings back what customers and suppliers need; engineering decides how to build it once, at the platform layer, so a supplier connection or a workflow built for one product becomes available across the suite. Keeping those two conversations joined up — between the CEO's office and the CTO's — is the core of how the company is run.
Travel is distributed through layers of businesses, each buying technology for a different reason. Samad's role is to understand those layers well enough to match each of them to the right part of the Innovate Solution portfolio — and to keep supply and distribution growing together.
Corporate booking, policy and multi-GDS fares, with the accounting and reporting a TMC is measured on.
API depth, search speed and white-label booking that can carry an OTA's own brand.
Margin control, credit limits and markups across a network of sub-agents.
A modern booking platform with supplier content, without an enterprise project.
Packages, operations, accounting and customer messaging on one stack.
GDS, NDC and low-cost-carrier content brought into one booking flow for agents.
Accommodation supply, room mapping and rates feeding the booking and rate-optimisation products.
Unified APIs that let other platforms reach flights, hotels and ancillaries through one integration.
The value of a travel-technology company sits in the connection between these layers. A supplier wants reach into many distribution channels through a single agreement; a distributor wants broad, competitive content through a single platform. Connecting the two through technology — rather than through dozens of separate supplier portals — is what makes a platform worth adopting, and it is the commercial thesis Innovate Solution is built on. See the technology and supplier partners behind the platform.
Innovate Solution is run as one team across three countries, each with a distinct role. Samad leads the commercial organisation that spans all three.
Group headquarters since 2026. Anchors the company commercially and contractually and runs international operations.
Innovate Solution Global Pte. LTD.Opened in Ras Al Khaimah in 2025 to serve the GCC travel-distribution and Umrah markets with a local presence.
Innovate Solution Global FZ-LLCWhere the company was founded in 2013, and where the platform is designed, built and supported.
Innovate SolutionCross-border work is the normal operating mode rather than an exception: a customer in the Gulf may be signed from the UAE office, contracted through Singapore and onboarded and supported by the team in Dhaka. The company provides full-lifecycle implementation and 24/7 managed support, which Samad credits as central to keeping long-term relationships with overseas clients. Registration details for each entity are on the company facts page.
How MD Abdus Samad approaches building Innovate Solution's business — the positions that shape its partnerships, its markets and its product priorities.
Commercial conversations start from an operator's margin, workflow and settlement — not from a feature list. Software earns its place by fixing something a travel business is already struggling with.
Booking is one step. Distribution, supplier settlement, accounting, customer messaging and revenue visibility have to work on the same foundation, which is why the portfolio grew beyond a booking engine.
A platform is judged by what it can reach. Supplier, distribution and channel partnerships are treated as long-term assets that make the platform more valuable to every customer on it.
What operators struggle to sell, settle, reconcile or communicate is the input to the roadmap — the feedback loop that produced agent-profitability tooling, travel accounting, messaging and Umrah operations.
New markets are opened where demand already exists, with a local presence where the market needs one — as the UAE office does for the Gulf and Umrah markets.
The people who sell a platform stay accountable for whether it is still working months later, and round-the-clock support is part of the commitment rather than an add-on.
“The strength of our platform is its connectivity.”
— MD Abdus Samad, Interview with The Bangladesh Monitor, September 2026
“Bangladesh can deliver quality software at a competitive price.”
— MD Abdus Samad, Interview with The Bangladesh Monitor, September 2026
The portfolio the commercial organisation takes to market. Each product solves a different layer of a travel business — from booking and distribution to accounting, messaging and hotel operations — and they share one integration layer. Explore the full product suite.
The master platform behind Innovate Solution — booking, distribution APIs, agent profitability, Umrah operations and customer messaging, running as one connected travel-technology stack.
Learn about InnoTravelTech →SaaS booking engine, source-code edition, and travel API — one platform, three editions, your choice of deployment.
Learn about ReservationHub →The travel API infrastructure layer — flights, hotels, cars, activities, and dynamic packages through a single integration.
Learn about TripGic →Breaking the discount race — a profit-protection and growth platform for travel agents who refuse to compete on price alone.
Learn about TripMargin →The enterprise back-office platform for Umrah and Hajj operators — bookings, visas, flights, hotels, transport and finance, governed by a sealed Master → Reseller → Agent hierarchy.
Learn about UmrahCore →All your customer channels — WhatsApp, Facebook, Instagram, SMS, email and more — unified into one inbox with API-first integrations for the rest of your stack.
Learn about Inno Message →An AI-powered travel companion that searches flights, compares hotels, checks visa rules and plans activities — the whole journey in one natural-language conversation.
Learn about travoPilot →A travel-native financial operating system — enterprise accounting, automated reconciliation, and multi-currency books built for how travel businesses actually account.
Learn about travoBooks →Real-time revenue, supplier cost, margin, and booking intelligence — every sale, every supplier cost, every margin point, visible the moment it happens.
Learn about TRI →Automated price-drop monitoring for refundable hotel bookings — when the same room reappears cheaper across your connected suppliers, Drop Catch catches it so you can rebook and keep the difference.
Learn about Drop Catch →A complete cloud hotel PMS for hotels, resorts, hostels, guest houses, serviced apartments and small groups — 14 modules from reservations, front desk and night audit to a channel manager, direct booking engine, hotel website and staff apps, from USD 1 per room per month.
Learn about bedsKey →Transfer management software for airport transfer, chauffeur, shuttle, tour, staff and pilgrim transport companies — bookings, pricing, fleet, drivers and dispatch on one platform, with a double-entry ledger that posts itself and e-invoicing built in.
Learn about TransferArc →Interview on international growth, platform connectivity, commercial models and why a Bangladesh-built platform competes globally.
ZawyaPress release on the company's three-country operating structure and its focus on Gulf travel distribution.
MD Abdus Samad is the co-founder and Chief Executive Officer of Innovate Solution, a B2B travel-technology company headquartered in Singapore with offices in Ras Al Khaimah, UAE and Dhaka, Bangladesh. He leads the company's commercial organisation: corporate strategy, supplier and channel partnerships, enterprise customers and international expansion.
He co-founded Innovate Solution in Dhaka, Bangladesh in 2013 together with Nazmus Nayeem, the company's founder and Chief Technology Officer.
He is responsible for corporate strategy and business development, global commercial operations, airline, hotel and supplier partnerships, channel and distribution partnerships, enterprise customer relationships, sales and revenue growth, international market expansion and commercial product strategy.
He is based at the Innovate Solution headquarters in Singapore (Innovate Solution Global Pte. LTD.) and works across the company's Middle East office in Ras Al Khaimah, UAE and its engineering centre in Dhaka, Bangladesh.
MD Abdus Samad, as CEO, owns the market: customers, partnerships, commercial operations and expansion. Nazmus Nayeem, as CTO, owns the technology: platform architecture and the engineering organisation. Customer and supplier requirements gathered by the commercial side become product priorities that engineering builds at the platform layer.
Innovate Solution serves 6,200+ travel businesses across 40+ countries — online travel agencies, consolidators, tour operators, travel management companies, Umrah and Hajj operators and independent agencies — and works with 72 wholesale agencies across nine countries.
Partnership, supplier, distribution and enterprise enquiries go through the Innovate Solution contact page or sales@innovatesolution.com, and you can book a meeting with the commercial team he leads. His verified LinkedIn profile is linked on this page.
Supplier partnerships, distribution agreements, enterprise accounts and market-entry conversations are handled by the commercial team MD Abdus Samad leads. Send the details and they reach the right person.
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