MD Abdus Samad
MD Abdus Samad is the co-founder and Chief Executive Officer of Innovate Solution. He leads the commercial side of the company — customers, supplier and channel partnerships, and operations across the Singapore headquarters, the UAE regional office and the Dhaka engineering centre.
MD Abdus Samad is a co-founder of Innovate Solution and serves as Chief Executive Officer. He leads the commercial organisation — the customer, partner and operational side of a business that now runs from three offices: the Singapore headquarters, the regional office in Ras Al Khaimah, and the engineering centre in Dhaka.
His focus is the wholesale side of travel. On one side of the business that means supply: the airline, hotel, transfer and ancillary partnerships that put inventory into the platform. On the other it means distribution: the OTAs, consolidators, tour operators, TMCs and independent agencies that sell it. Keeping those two sides balanced — enough supply to be competitive, enough demand to be worth a supplier's time — is the core commercial problem of a wholesale travel-technology house.
That commercial view feeds directly into what gets built. Product decisions at Innovate Solution start from what operators are actually struggling to sell or settle, which is how a single booking engine grew into a twelve-product suite covering booking, distribution, agent profitability, Umrah operations, messaging, accounting and revenue intelligence.
Under his leadership the company serves 6,200+ travel businesses across 40+ countries, with its strongest concentration across South Asia, the Middle East and wider APAC.
- Company strategy and commercial direction
- Supplier, airline and channel partnerships
- Sales, customer success and account management
- Market entry and regional expansion
- Operations across the Singapore, UAE and Bangladesh offices
- Product priorities driven by customer demand





