A white-label travel booking engine is booking software you run under your own brand and domain: travellers or agents search and book flights, hotels, transfers, activities and visas on your site, at your prices, while the engine underneath handles supplier connections, pricing and ticketing. With ReservationHub it runs on 110+ supplier integrations and goes live in minutes on the SaaS edition, once your supplier agreements are signed.
What “white label” actually includes
White label means the customer never sees your platform vendor. On ReservationHub that covers:
- Your domain, logo and colours on every page, email and voucher.
- Your pricing — markup rules applied on top of supplier net rates, by product, market or customer group.
- Your agent network — on the B2B side, each sub-agent gets its own login, branding, markup and credit limit.
- Multi-currency and multi-language storefronts, so one engine can serve several markets.
B2C storefront or B2B sub-agent portal?
Most wholesalers run both on the same engine. The difference is who books and how they pay:
| B2C storefront | B2B sub-agent portal | |
|---|---|---|
| Who books | Travellers, on your public website | Registered travel agents and sub-agents |
| Prices shown | Your public selling price | Each agent’s own net-plus-markup price |
| Payment | Paid per booking | Booked against a deposit or credit limit, with an agent ledger |
| Branding | Your brand | Your brand, plus optional branding per sub-agent |
For the agent side in depth, see B2B travel portal software.
Content behind the engine
| Service | How it is supplied |
|---|---|
| Flights — GDS | Amadeus, Sabre and Travelport using your own PCC / Office ID / SID — no need to migrate GDS accounts |
| Flights — NDC | 37 NDC carriers — see the NDC API |
| Flights — LCC | 100+ low-cost carriers in the same search — see LCC integration |
| Hotels | 2M+ properties from bed-banks and direct hotel chains — see the hotel booking API |
| Transfers, activities, visas, Umrah | Aggregated in the same search; Umrah operations through UmrahCore |
Go-live: what “minutes” means
On the SaaS edition with standard supplier connections, your storefront can be active and selling within minutes — the limiting step is signing your supplier and GDS agreements, not the software. Full white-label customisation, custom integrations or the Source Code edition typically take 2–6 weeks depending on scope. Our guide on how to launch a white-label travel portal walks through the steps.
Deployment: SaaS, source code or API
| Edition | Choose it when | Typical go-live | Pricing model |
|---|---|---|---|
| Cloud SaaS | You want to sell fast, with hosting, upgrades and supplier maintenance handled for you | Minutes, once supplier agreements are signed | Subscription |
| Source Code | You need data-residency control or deep customisation on your own servers | 2–6 weeks, depending on scope | One-time licence |
| Travel API (TripGic) | You are building your own website, app or agent front end | Depends on your build | Usage-based |
Need to own the code? See source-code travel booking software. Weighing a custom build? Read build vs buy a travel booking engine.
When white label is the wrong choice
If your differentiation is the booking front end itself — a unique app experience or a vertical product — a white-label storefront will feel restrictive. In that case use the flight and hotel booking APIs behind your own interface, and keep the supplier work on our side.
Frequently asked questions
What is a white-label travel booking engine?
It is travel booking software you run under your own brand and domain. Travellers or agents book flights, hotels and other services on your site at your prices, while the engine handles supplier connections, pricing, booking and ticketing behind the scenes.
How fast can a white-label booking engine go live?
On ReservationHub’s SaaS edition with standard supplier connections, you can be selling within minutes once your supplier agreements are signed. Full customisation, custom integrations or the Source Code edition typically take 2–6 weeks.
Can I run B2C and B2B on the same engine?
Yes. ReservationHub runs a public B2C storefront and a B2B portal for sub-agents on the same platform, with separate pricing, payment terms and branding for each.
Can I keep my own GDS credentials?
Yes. ReservationHub connects to Amadeus, Sabre and Travelport using your existing PCC / Office ID / SID, so there is no need to migrate or re-register GDS accounts.
Do I need IATA accreditation?
Not for hotels, transfers, activities, visas, eSIM or insurance. For flight ticketing you generally need your own IATA accreditation, a host-agency arrangement, or to operate as a sub-agent under a consolidator.
How much does a white-label travel booking engine cost?
Pricing is quote-based and depends on edition and volume: a subscription for SaaS, a one-time licence for Source Code and usage-based pricing for the API. Contact sales for a quote.
Related pages
- ReservationHub →
- B2B travel portal software →
- How to launch a white-label portal →
- Top white-label travel portals →
- B2B travel portal cost →
- Source-code edition →
See a white-label booking engine running on your suppliers, your brand and your markup rules.
