Aggregating travel inventory — flights, hotels, transfers, activities — from many suppliers, normalising it into one model and redistributing it through other sellers such as sub-agents, OTAs, apps and partner brands, each under its own brand and pricing. B2B portals, white-label sites, travel APIs and affiliate widgets are all syndication channels.
Also called travel content distribution.
Why it matters
Syndication is the full chain — supply connections, normalisation and mapping, pricing rules, distribution channels and settlement — not just a single connection to a GDS. See what is travel syndication? for the models and layers.
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Evaluating travel technology? See how the pieces fit together in one platform.
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