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Glossary · Platforms, payments & operations

What is White-label?

Technology supplied by one company but presented under the customer's own brand. A white-label travel portal lets an agency run a booking site or app as if it were built in-house, with its own logo, domain, currency and look.

Related terms

Travel API
A programming interface that exposes travel content and booking functions — search, pricing, booking, cancellation — so a developer can build them into their own…
OTA (Online Travel Agency)
A website or app that sells travel directly to consumers — flights, hotels, packages — such as Booking.com or Expedia. OTAs sit on the retail (B2C) side of…
B2B, B2C and B2B2C travel
B2C sells travel to the end traveller. B2B sells to other businesses — for example a consolidator supplying sub-agents. B2B2C is a hybrid where a business equips…
Dynamic packaging
Combining separate travel components — flight, hotel, transfer, activity — into a single bookable package assembled in real time from live inventory and pricing,…
Markup and markdown
Rules a platform applies to supplier (net) rates to set the selling price. A markup adds margin; a markdown discounts. Wholesale platforms usually support tiered…

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