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Glossary · Air ticketing: GDS & NDC

What is Branded fares?

Branded fares (fare families)

Named fare bundles an airline sells within a cabin — for example a basic, a standard and a flexible economy fare — each including a different set of baggage, seat selection, change and refund rights. Shoppers compare the bundles rather than individual fare rules.

Also called: fare families.

Why it matters

Displaying branded fares side by side lets an agent upsell clearly. The bundle contents come from the airline's filing, via ATPCO or NDC.

Related terms

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