The travel-tech house behind InnoTravelTech, ReservationHub, TripGic, and Inno Message
✉ sales@innovatesolution.com
Glossary · Hotel operations

What is ADR?

ADR (Average Daily Rate)

The average room revenue earned per occupied room for a period: room revenue ÷ rooms sold. It measures pricing, not occupancy — a hotel can raise ADR while filling fewer rooms. Reported alongside occupancy and RevPAR.

Related terms

RevPAR (Revenue Per Available Room)
Room revenue divided by all rooms available for the period, occupied or not — equivalently ADR × occupancy rate. Because it combines price and fill, RevPAR is the…
Occupancy rate
The share of available rooms (or beds) that were sold for a night or period: rooms sold ÷ rooms available. Rooms taken out of order are usually removed from the…
BAR (Best Available Rate)
A hotel's standard publicly available rate for a room type and date, usually the reference price from which other plans are derived — for example a non-refundable…
Channel manager
A tool that keeps inventory and rates synchronised across multiple sales channels (a hotel's own site, OTAs, GDS) so availability and pricing stay consistent and…
PMS (Property Management System)
The core software a hotel, resort, hostel or guest house runs on: reservations and availability, front desk check-in and check-out, the guest folio and billing,…

Evaluating travel technology? See how the pieces fit together in one platform.

Compare platforms Guides & resources Talk to our team